Where are we at for Mother’s Day this year?

I have secured the fantastic location we had at Christmas, which is at the gateway of the food court, outside Big W and next to Monty’s Cafe. 

Why is this location is so good?

• Big W is really the only place in Lilydale Marketplace to buy gifts – people will be heading there and will see us on the way.  
• People like food.  They will see us when getting some at The Food Court.
• People like Monty’s Cafe.  Monty works there every day and is lovely – and his team make a great coffee and provide great service.  It’s the most popular cafe at Lilydale Marketplace and has an open seating area where people stare at our stalls whilst enjoying their food and bevvies (this is confirmed with several customers sharing anecdotes last Christmas such as: “My wife was looking at those candles there and I reckon she’d like one”).

Why do I hold these popups?

My husband has asked this on several occasions too! Yes, it’s a bit of work and planning, but it’s worth it! Why?

• Evelyn’s Place is a 7 minute drive up the hill from Lilydale.  Many people who frequent Lilydale Marketplace don’t know that they have a beautiful store that is minutes away and that they can buy gifts and home essentials from. It’s a great advertisement for the store with a sample of the stallholders in it.
• Sales (i.e. $$).  Mother’s Day is a peak sales period, and the popup is a great way to get in front of even more customers and get our beautiful products sold with sales often making up for the slower months of the year.
• And, the biggest and bestest one for my stallholders – Brand Exposure
  – The Rule of 7: This is a marketing principle that suggests that a consumer needs to encounter your brand at least 7 times before they begin to take action or make a purchase. While this number can vary, it reflects the idea that repetition builds familiarity and trust.
  – Engagement and Trust: It’s not just about how many times people see your brand, but also about how they see it. Repeated exposure through multiple touchpoints, including social media, email marketing, content, and even word-of-mouth, helps to build trust and familiarity, which are critical for engagement.  It’s not uncommon for me to hear in store that someone has seen a stallholder’s products on Instagram and didn’t know they could find them in store. Now they can find them at Lilydale Marketplace too!

So, how do I get in?

I have more stallholders at Evelyn’s Place than I do shelves at the popup, so not all applicants will be successful.  I will also apply the same rule for the popup as I have in store – limited products in each category (for example, candles are very popular).
If you would like to participate, then register below with your preference of shelf/shelves.

A few things to note:

• IMPORTANT: If you register, you are committing to participating and agree to the dates and fees as specified below and in the registration form.
• You may not receive your preference of shelf/shelves but will have the opportunity to accept or decline the shelf/shelves offered.
• Applications close 24th March and all applicants will be notified by 28th March.
• Successful applicants will be required to pay their fees by no later than 12th April

Stall Fees

A reminder that the popup will run for 8 days from the 3rd to the 10th May. The fees below are for the full 8 days:

Top – $200
Upper – $175
Lower – $140
Bottom – $120

If you are unable to set up or pack up, I can do this for you, but this will incur a $25 fee for each.  You will also need to ensure your stock and display items arrive at Evelyn’s Place in the week before the popup, and that everything is collected from Evelyn’s Place in the week after.

And lastly….

I will require volunteers to take shifts at the popup as I like to have at least 2 people on at all times.  Most of the time I will be on site at the popup, and all volunteers will receive training if they haven’t worked in store before.
Volunteer shifts will be half days from 9.30 -1.30 and/or 1pm – 5pm.
Anyone who volunteers will receive $50 for each shift (depending on uptake, allocations of shifts will not be guaranteed so do not rely on this credit if registering for a stall/s).